§ Director of Software Development · since 2006

naveedkakal

I write software for the people who wash the world — plant-ops, automation, telemetry — and, after hours, a small pile of apps I built because they were fun.

See the apps Read the brief
§ 01 — the brief
20 yrs

Twenty years in one industry, by choice. I make laundry plants legible to the people who run them.

Started at ETECH in Minneapolis in 2006 — one Rails app, a wall of serial-line PLCs, and a thousand Excel files holding the whole operation together. When Kannegiesser acquired the team in 2017, those tools went to plants around the world.

Most of the last decade as Director of Software Development. My teams ship plant-ops software, machine-control automation, and remote-management surfaces to industrial laundries globally.

These days the job is less about writing every line and more about judgment — setting direction, reviewing what a fleet of agents produces, and making sure twenty years of laundry-floor pattern-matching ends up in the software.

The apps below are the after-hours stuff: a maintenance system that's the distillation of that whole career, and a few smaller things I made because I wanted them to exist.

Era 012006 — 2017
01

Learning the industry

Started at ETECH in Minneapolis — Rails, serial-line PLCs, and a lot of hours on the laundry floor. The first stretch was less about code than about learning how a plant actually runs.

Era 022017 — 2024
02

A wider footprint

Kannegiesser acquired the team and the scope widened — from one shop's tools to plant-ops, automation, and remote-management surfaces built into full laundry solutions shipping worldwide.

Era 032025 — now ●
03

Knowledge into AI product

Two decades of laundry-floor pattern-matching, pointed at high-quality, AI-driven product. The edge isn't the model — it's knowing exactly what's worth building.

0
yrs · industrial laundry
0
plants running eVue
0
industry, by choice
I/O → ERP
every layer · sensor to org data
§ 02 — things I've built
09 projects

The after-hours pile.

Weaveflagship
Industrial laundry CMMS · weavecmms.com

Twenty years on the laundry floor, distilled into one super-app. PM scheduling, work orders, parts inventory, vendor portals — and AI throughout: procedure generation from service manuals, machine chat with page-level citations, photo diagnostics. The one I'm proudest of ♥

Rails 8.1pgvectorReact + TSGeminiCapacitor
open case file →
PetalPost — doodle a bouquet, send it as a postcard real mail · lob · stripe
PetalPost
Postcards, mailed for real

Design a card, tie a note, hit send — a real 4×6 art postcard drops in someone's mailbox. Low-cost, personalized, no app to install.

open case file →
PicPost — your photo, in the mail photos → mailbox
PicPostsibling
Your photos, on paper, in the post

The photo-first cousin of PetalPost. Drop in a picture, add a line, and it's printed and mailed as a proper postcard. The one people actually ask me for.

open case file →
Mispronounced — an accent, decoded record · analyze · roast
Mispronounced
An AI dialect coach for your accent

Read one short paragraph into your phone. An AI phonetician breaks down your accent — region, blend, and the exact words that gave you away.

open case file →
Miscolored — find your colors selfies → seasonal palette
Miscolored
An AI color consultant · miscolored.naveed.io

Upload a few selfies and an AI stylist places you in the 12-season color system — your best colors, the ones to avoid, metals and neutrals, palette twins — then generates photos of you dressed in your palette. The color-theory cousin of Mispronounced.

open case file →
Hushbin
An end-to-end encrypted pastebin · hushbin.naveed.io

Share sensitive text between your own devices without trusting the server. Every pad is AES-256 encrypted in the browser before it leaves — the passphrase never travels — with version history, syntax highlighting, and a privacy mode for screen-sharing.

open case file →
OurWorkshopplatform
A multi-tenant shop OS for custom makers

A white-label back office for small custom-maker shops — woodworkers, framers, sign shops — to run the arc they all share: a lead becomes a quote becomes a multi-week build, with the client watching progress the whole way. Row-level tenancy; each shop at its own subdomain.

open case file →
Glow Garden Studio client site · live
Glow Gardenclient
HydraFacial & hair-wellness studio · glowgardenusa.com

A landing site for a HydraFacial & hair-wellness home studio in Bolingbrook, IL. One fast, static page — no framework, no build step — in a sage-and-cream editorial palette. Built for my mother-in-law.

visit the site ↗
M&F Laundry — chic editorial redesign client site · live
M&F Laundryclient
Commercial-laundry site & careers portal · mf.naveed.io

A chic-editorial marketing site for a family-owned commercial laundry in Los Angeles — DIN type, hairline rules, a working OPL cost calculator, a bilingual careers page with resume intake, and 301s off the old WordPress URLs to keep the SEO.

visit the site ↗
§ 03 — notes on record
case files · field notes

Stories from the record.

A note on method, because the method is half the point: I don't type these. I built an interview skill for Claude Code — it digs through twenty years of my version-control history for receipts, then interviews me about what it finds. I answer out loud, it writes the piece in a chosen style (the styles will rotate as the series grows), and I check every number and edit what comes back before it ships. The same tools I use to see several hundred plants through their daily problems and growth ideas, pointed at getting my own story on the record.

2026 · 07case file Seventeen years in the same problemOn concentrated experience — two god models, a deleted production database, and a pot of apology coffee in Ottawa. 8 min →